Where will everyone be spending their summer?

It seems like the newspapers (well, one in particular) has been taking a whole lot of potshots at Brookdale lately.
On the other hand, those of us who believe that the media is a mirror of what the community (and perhaps even our elected officials) may feel, maybe what's being written has some value in giving the college an accurate sense of the image we're projecting.
In any case, Brookdale is getting ripped for everything from salaries and financial planning to our choices of academic programs and class sizes.
Rather than responding here by pointing out all of Brookdale's value to the community in workforce development, job training, service to the unemployed, leadership in rescuing people displaced from the Ft. Monmouth closing--not to mention success stories for the half-a-million students who have attended Brookdale over the past 40 years--let's put it out to you:

Why are we getting all the negative stories about the college in the newspapers?
What do you think we should do about it?